Agricultural Shows unite to launch virtual farming series
The Dorset County Show and Gillingham & Shaftsbury Show are coming together for the first time to
bring British farming to the public’s homes via a new virtual content platform – ‘Farming @ Home’.
Aiming to promote agriculture and educate the nation, ‘Farming @ Home’ will see Show Organisers
work together to produce and share a wide range of authentic, topical content across social media
channels. Content will provide an in depth, real life view into the lives of Dorset farmers from all
walks of life – from mainstream farming enterprises including dairy, sheep, pig and arable, to more
unique farm enterprises, to showcase the diversity of British agriculture.
The launch of the new virtual content platform comes following the cancellation of both the Dorset
County Show and Gillingham & Shaftesbury Show this year. Spanning nearly 200 years of history,
both Shows are well-established annual fixtures in the county calendar for both the agricultural and
local community, typically attracting around 80,000 visitors each year as a collective.
Launching next week, the ‘Farming @ Home’ virtual content will be free to access, with the first
piece in the series exploring Dairy Farming.
Rebecca Hill, Chairman of the Dorset County Show commented: “Our Dorset Agricultural shows are
critical for educating the public about the farming industry, as well as promoting our county’s wealth
of high-quality food and craft producers. While the COVID-19 pandemic has sadly meant neither
Show can take place this year, our nation’s farmers have continued working incredibly hard to keep
up with demand – so we wanted to find an alternative way to support them and promote excellence
in agriculture, the countryside and rural life.
“‘Farming @ Home’ is designed to reach the public in an easily accessible format, providing new and
engaging content to help give a deeper understanding of the workings of our agricultural industry, as
well as Dorset’s artisan producers. We’re delighted to be combining forces with the Gillingham &
Shaftesbury Show to drive this forwards and showcase all the incredible things our county has to
James Cox at the Gillingham & Shaftesbury Show added: “Now more than ever, it’s important that
we all come together to support one another during these uncertain times, so our ‘Farming @
Home’ launch with the Dorset County Show is testament to this. Our county is renowned for its rich
agricultural heritage and diversity, so ‘Farming @ Home’ is set to celebrate this and raise awareness
about agriculture on a wider scale – tapping into the ever-growing popularity of social media and
production of shareable content.”
‘Farming @ Home’ will be hosted on the Dorset County Show’s and Gillingham & Shaftesbury Show’s
social channels from next week: