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ASAO celebrates 2016 with a brand new website

Agricultural show organisers right across the country will now have access to a one-stop shop of industry news, practical guidance and cross-event networking, courtesy of the Association of Shows and Agricultural Organisations (ASAO).

The ASAO represents around 200 agricultural, horticultural and countryside events and organisations in the UK, and is celebrating the start of 2016 with the launch of a brand new, up to the minute website, which it hopes will improve its membership services.

Council for the Association embarked upon a significant revitalisation of its online presence in 2015 – a project initiated by former ASAO Chairman Ollie Allen of The Devon County Show, and co-ordinated by fellow Council Member, Doreen Smillie-Gray of the Three Counties Agricultural Society.

The site was designed by Cheshire-based Bella Design and Marketing, and went live just before Christmas.

The Bella team celebrated a decade in business in 2015, and were tasked to create a modern, mobile-friendly and easy to navigate portal which included a members’ login area and a public facing calendar.

The new site features an integrated content management system which will allow ASAO Council members to upload photographs, messages and news stories, and ASAO members to update their own event pages and swap best practice information.

Said Ollie Allen: “The ASAO’s Council had long felt that the Association’s web site was in need of an overhaul. The old design and layout was outdated, and we wanted to improve the overall experience for web visitors.

We believe that our investment in new web technologies, which includes full social media integration too, will help us to promote member organisations and events more efficiently, present our own services to the industry much more effectively, and ultimately attract new members to join us.

We were able to give delegates at the 2015 annual Conference in Norfolk in November, a sneak preview of the site under development, and we have enjoyed some excellent feedback since then.

With Bella’s help, we will of course continue to enhance the new site in 2016.”

For more information and/or interview/photographic opportunities, please contact:
Sharon Gilbert