Annual Autumn Conference

The ASAO holds its Annual Conference in the autumn. It is hosted by one of its members and the venue therefore moves to a different location around the country each year.

Delegates come from right across the country to take part in an exciting programme of presentations, panel discussions with keynote speakers and group sessions focusing on current industry issues.

The Conference is an excellent opportunity for show organisers to share experiences, exchange ideas and tackle ongoing challenges with a view to keeping Britain’s shows dynamic. The opportunity of sharing problems and best practice with colleagues is found to be of great benefit and the chance to chat to other show practitioners at the evening functions make it a wonderful social occasion too!

The 2018 Conference is being held on Sunday 11th – Tuesday 13th November in Hampshire and is being hosted by the New Forest Agricultural Show Society. Further details will be announced in the Spring.


Conference Bursary

The ASAO is keen for as many of its members as possible to benefit from the Annual Conference and it offers a bursary to help with travel and accommodation costs. Members with a new Secretary or sending a Show Secretary delegate for the first time should contact the ASAO Office on 01749 814086 for further details.


Regional Meetings

ASAO members who are unable to attend the annual Conference can attend one-day regional meetings held in Devon & Cornwall, Ireland, Scotland, Wales, Central England, Wessex, the South East, the North East, the North West and Yorkshire. It is a great opportunity to catch up with colleagues and discuss issues and challenges of a more local, as well as a national nature. Dates for forthcoming meetings are as follows:

South East regional meeting
Tuesday 5th February 2019, Buckinghamshire County Show
Alison Baylis: 01296 680400 or

Central Regional meeting
Wednesday 7th March, Nottinghamshire County Showground
Una-Marie Palin: 01636 705796 or
Harriet Aram: 01636 705796 or

Yorkshire Federation of Show Societies
Saturday 17th March, Great Yorkshire Showground
Mark Stoddart: 01423 541000 or

North West Federation of Show Societies
Sunday 18th March
Christine Knipe: 01539 567804 or

Welsh Regional meeting
Friday 20th April
Steve Hughson, 01982 553683 or


Learning Day

The Learning Day is an annual one-day event which is held in late-February/early-March. Each Learning Day focuses on just one or two key subjects and so delegates know that the subject matter is targeted at a specific topic. The topic is chosen by the membership and focuses on subjects such as livestock and equine matters, marketing and promotion, membership, sponsorship, trade stands and education.

The 2018 Learning Day will be held on Saturday 3rd March in Malvern, Worcestershire and will be hosted by the Three Counties Agricultural Society. 

The topics for discussion will be “Equine, Livestock and other Competitions” and “Corporate Sponsorship and Marketing on a Budget“. In addition there will be a presentation on GDPR (the General Data Protection Regulations that come into force in May 2018). The agenda and booking details have been sent to members and the booking deadline is 19th February.