Annual Autumn Conference

2019 ASAO Conference of Discovery
Sunday 3 November – Tuesday 5 November 2019

Hosted by the Royal Welsh Agricultural Society at the Royal Welsh Showground and the Metropole Hotel, Llandrindod Wells.

2019 is the Year of Discovery in Wales. The year to discover all that Wales has to offer. A perfect opportunity for us to discover more about ourselves, each other, our industry and the future.

X Discover Wales
X Discover how others do it
X Discover how to make it work
X Discover what not to do
X Discover opportunities
X Discover what makes us unique
X Discover the future…

Building on the success of previous national conferences, the 2019 ASAO Conference of Discovery will be the ideal place for your organisation to benefit from the huge pool of knowledge within the ASAO membership.

Immerse yourself in a few days of Welsh culture and discover how to improve your events through our wide range of presentations and syndicate sessions.

New for 2019 – subsidised day delegate rate
The 2019 ASAO Conference of Discovery is hosted by the Royal Welsh Agricultural Society and the Monday conference will be held at the Royal Welsh Showground. As a result, the price for day delegates for the event will be subsidised to encourage as many attendees from across the sector as possible.
Day delegate price: £35

Keep up to date by following the conference Facebook page:

Download a booking form here:

2019 ASAO Conference – Full Delegate Application Form

2019 ASAO Conference – Day Delegate Application Form

Conference Programme

2019 Sponsor & Trade Opportunities

Tradestand Booking form

Sponsorship booking form 2019 fill

About the ASAO Conference
The ASAO holds its Annual Conference in the autumn. It is hosted by one of its members and the venue therefore moves to a different location around the country each year.

Delegates come from across the country to take part in an exciting programme of presentations, panel discussions with keynote speakers and group sessions focusing on current industry issues.

The Conference is an excellent opportunity for show organisers to share experiences, exchange ideas and tackle ongoing challenges with a view to keeping Britain’s shows dynamic. The opportunity of sharing problems and best practice with colleagues is found to be of great benefit and the chance to chat to other event organisers at the evening functions make it a wonderful social occasion too!


Annual Autumn Conference Bursary

The ASAO is keen for as many of its members as possible to benefit from the Annual Conference and it offers a bursary to help towards the cost of attending.

Any fully paid-up ASAO Member Association or Society that has not previously sent a representative or has had a change of Secretary who will not have attended the Annual Conference before, is eligible to apply for a bursary. Each case will be assessed on its own merit and bursaries are also designed for Members’ Associations whose financial circumstances would normally restrict them from attending.

For further information and an application form please contact the ASAO Office on 07704146375 for further details.


Regional Meetings

ASAO members who are unable to attend the Annual Autumn Conference can attend one-day regional meetings held in Devon & Cornwall, Ireland, Scotland, Wales, Central England, Wessex, the South East, the North East, the North West and Yorkshire. It is a great opportunity to catch up with colleagues and discuss issues and challenges of a more local, as well as national nature. Dates for forthcoming meetings are as follows:

Wessex Regional Meeting
Wednesday 4th December 2019 (Daytime), Bath & West

Midlands Regional Meeting
Tuesday 26th November 2019 (Evening), Three Counties

Southern Regional Meeting
Tuesday 14th January 2020 (Daytime), Herts

Northern Ireland Regional Meetings
18th November 2019 is the Northern Ireland Shows Association AGM
11th January 2020 the Secretary’s training day
17th February 2020 General Meeting
Rhonda Geary: 028 9068 6189 or

South East Regional Meeting
Alison Baylis: 01296 680400 or

Scottish Show’s Forum
Saturday 18th January 2020 (Daytime), Royal Highland
Laura McCafferty: 0131 335 6241 or

Central Regional Meeting
Wednesday 11th March 2020 (Daytime), Newark
Una-Marie Palin: 01636 705796 or
Harriet Aram: 01636 705796 or

Yorkshire Federation of Show Societies
Saturday 14th March 2020 (Daytime), Yorkshire
Mark Stoddart: 01423 541000 or

North West Federation of Show Societies
Saturday 7th March 2020 (Daytime), Westmorland
Christine Knipe: 01539 567804 or

North East Regional Meetings
Tuesday 19th November 2019 (Daytime), Hexham Auction Market

Tuesday 24th March 2020 (Evening), Hexham Auction Market
Kerry Robson 01434 604216 or
Judy Willis 0787 5420 698 or

Welsh Regional Meeting
Friday 24th April 2020 (Daytime), Royal Welsh
Steve Hughson, 01982 553683 or

Devon & Cornwall Regional Meeting
Saturday 12th October 2019 (Daytime), Devon County



Learning Day 2020

The Leaning Day is an annual one-day event which in 2020 will be held on Saturday 29th February in Suffolk. Each Learning Day focuses on just one or two key subjects and so delegates know that the subject matter is targeted at a specific topic. The topic is chosen by the membership and focuses on subjects such as livestock and equine matters, marketing and promotion, membership, sponsorship, trade stands and education.

The 2020 Learning Day will be held on Saturday 29th February. The topics for discussion will be decided shortly by the Members of the ASAO. If you have a topic you’d like to discuss then please contact the office on The agenda and booking details will be sent to ASAO members in early 2020.