Annual Autumn Conference

The ASAO holds its Annual Conference in the autumn. It is hosted by one of its members and the venue therefore moves to a different location around the country each year.

Delegates come from across the country to take part in an exciting programme of presentations, panel discussions with keynote speakers and group sessions focusing on current industry issues.

The Conference is an excellent opportunity for show organisers to share experiences, exchange ideas and tackle ongoing challenges with a view to keeping Britain’s shows dynamic. The opportunity of sharing problems and best practice with colleagues is found to be of great benefit and the chance to chat to other event organisers at the evening functions make it a wonderful social occasion too!

The 2018 Conference was held on Sunday 11th – Tuesday 13th November at the Ageas Bowl, Southampton in Hampshire and was hosted by the New Forest Agricultural Show Society. For more information on the Conference please visit the link below:

ASAO Conference Timetable

The 2019 Conference is being hosted by The Royal Welsh Show from the 3rd – 5th November 2019, with further details being announced in the Spring.


Annual Autumn Conference Bursary

The ASAO is keen for as many of its members as possible to benefit from the Annual Conference and it offers a bursary to help towards the cost of attending.

Any fully paid-up ASAO Member Association or Society that has not previously sent a representative or has had a change of Secretary who will not have attended the Annual Conference before, is eligible to apply for a bursary. Each case will be assessed on its own merit and bursaries are also designed for Members’ Associations whose financial circumstances would normally restrict them from attending.

For further information and an application form please contact the ASAO Office on 01749 814086 for further details.


Regional Meetings

ASAO members who are unable to attend the Annual Autumn Conference can attend one-day regional meetings held in Devon & Cornwall, Ireland, Scotland, Wales, Central England, Wessex, the South East, the North East, the North West and Yorkshire. It is a great opportunity to catch up with colleagues and discuss issues and challenges of a more local, as well as national nature. Dates for forthcoming meetings are as follows:

Northern Ireland Regional Meeting
Saturday 12th January 2019
Rhonda Geary: 028 9068 6189 or

South East Regional Meeting
Tuesday 12th February 2019, Buckinghamshire County Show
Alison Baylis: 01296 680400 or

Scottish Show’s Forum
Saturday 16th February 2019
Laura McCafferty: 0131 335 6241 or

Central Regional Meeting
Wednesday 6th March 2019, Nottinghamshire County Showground
Una-Marie Palin: 01636 705796 or
Harriet Aram: 01636 705796 or

Yorkshire Federation of Show Societies
Saturday 30th March 2019, Great Yorkshire Showground
Mark Stoddart: 01423 541000 or

North West Federation of Show Societies
Sunday 31st March 2019
Christine Knipe: 01539 567804 or

Welsh Regional Meeting
April 2019
Steve Hughson, 01982 553683 or


Learning Day

The Learning Day is an annual one-day event which is held in late-February/early-March. Each Learning Day focuses on just one or two key subjects and so delegates know that the subject matter is targeted at a specific topic. The topic is chosen by the membership and focuses on subjects such as livestock and equine matters, marketing and promotion, membership, sponsorship, trade stands and education.

The 2019 Learning Day will be held on Saturday 2nd March at the Staffordshire County Showground, Weston Road, Stafford, ST18 0BD and will be hosted by the Staffordshire and Birmingham Agricultural Society.

The topics for discussion will be “Equine, Livestock and other Competitions” and “Corporate Sponsorship and Marketing on a Budget“. The agenda and booking details will be sent to ASAO members in early 2019 and the booking deadline will be mid-February.