Annual Autumn Conference

The ASAO holds its Annual Conference in the autumn. It is hosted by one of its members and the venue therefore moves to a different location each year.

Delegates come from right across the country to take part in an exciting programme of presentations, panel discussions with keynote speakers and group sessions focusing on current industry issues.

The Conference is an excellent opportunity for show organisers to share experiences, exchange ideas and tackle ongoing challenges with a view to keeping Britain’s shows dynamic. The opportunity of sharing problems and best practice with colleagues is found to be of great benefit and the chance to chat to other show practitioners at the evening functions make it a wonderful social occasion too!

The 2017 Conference is being hosted by the Driffield Agricultural Society and is being held in York. The dates are Friday 3rd – Sunday 5th November.

Please click on the links below to download application forms from the 2017 Conference.

Day Delegate form

Full Delegate form

Hon Member form

Trade application form


The 2018 Conference is being held on Sunday 11th – Tuesday 13th November in Hampshire and is being hosted by the New Forest Agricultural Show Society.



The ASAO is keen for as many of its members as possible to benefit from the Annual Conference and it offers a bursary to help with travel and accommodation costs. Members with a new Secretary or sending a Show Secretary delegate for the first time should apply to the ASAO before 20th September.


Regional Meetings

ASAO members who are unable to attend the annual Conference can attend one-day regional meetings held in Devon & Cornwall, Ireland, Scotland, Wales, Central England, Wessex, the South East, the North East, the North West and Yorkshire. It is a great opportunity to catch up with colleagues and discuss issues and challenges of a more local, as well as a national nature.


Learning Day

The Learning Day is an annual one-day event which is held in late-February/early-March. Each Learning Day focuses on just one or two key subjects and so delegates know that the subject matter is targeted at a specific topic. The topic is chosen by the membership and focuses on subjects such as livestock and equine matters, marketing and promotion, membership, sponsorship, trade stands and education.

The 2018 Learning Day will be held on Saturday 3rd March in Malvern, Worcestershire and will be hosted by the Three Counties Agricultural Society.  The topics for discussion will be “Equine” and “Sponsorship: corporate sponsorship and marketing on a budget”.