Marketing Webinar with ATLIVE – Prove It Works: Data, Content & The Loop, 7pm

25 June 2026

A three‑part online masterclass series designed exclusively for ASAO members.

Most show organisers excel at delivering unforgettable events – but marketing often gets squeezed into the final few weeks. This new ATLIVE Marketing Masterclass Series, led by Edward White (Founder), gives members the tools, frameworks and confidence to build year‑round marketing that grows audiences, strengthens brands and boosts ticket sales.

Across three focused sessions, you’ll learn how to build a 12‑month strategy, create compelling campaigns and turn event‑day buzz into next year’s momentum.

Session 3: Prove It Works

Data, Content & The Loop

The final session shows how to capture the right data, use it effectively and turn one year’s event into the launchpad for the next.

What we’ll cover:

• Show week final push: creating genuine urgency in the last days
• Content capture during the event: shooting with next year’s campaigns in mind
• Post-event email capture and surveys: what to ask and what to do with it
• Using your data to brief the following year’s strategy
• Turning post-show buzz into anticipation for next time

Key takeaway
A post‑event marketing plan that feeds directly into stronger campaigns year after year.

 

📅 Webinar Dates
Thursday 28 May — 7:00pm
Thursday 11 June — 7:00pm
Thursday 25 June — 7:00pm

Each session runs for 60 minutes plus Q&A and is fully online so all members can join live or catch up on the recording.

Each session works independently, so feel free to join the ones that suit you – or come along to all three!