Marketing Webinar with ATLIVE – Stand Out: Strategy & Brand, 7pm

28 May 2026

A three‑part online masterclass series designed exclusively for ASAO members.

Most show organisers excel at delivering unforgettable events – but marketing often gets squeezed into the final few weeks. This new ATLIVE Marketing Masterclass Series, led by Edward White (Founder), gives members the tools, frameworks and confidence to build year‑round marketing that grows audiences, strengthens brands and boosts ticket sales.

Across three focused sessions, you’ll learn how to build a 12‑month strategy, create compelling campaigns and turn event‑day buzz into next year’s momentum.

Session 1: Stand Out

Strategy & Brand

A strong brand and a clear plan are the foundations of every successful show. This session gives organisers a practical framework for building a 12‑month marketing strategy that works – regardless of the size of your team or budget!

What we’ll cover:

• Building a 12-month marketing strategy: the four phases from awareness to conversion
• Brand foundations: logo, colour, typography, tone of voice – consistency across every touchpoint
• Why consistent branding builds trust in a crowded events market
• Setting measurable goals and KPIs before you spend a penny
• Audience segmentation: knowing who you’re marketing to from day one

Key takeaway
A framework for building a coherent brand and 12-month strategy from the ground up.

 

📅 Webinar Dates
Thursday 28 May — 7:00pm
Thursday 11 June — 7:00pm
Thursday 25 June — 7:00pm

Each session runs for 60 minutes plus Q&A and is fully online so all members can join live or catch up on the recording.

Each session works independently, so feel free to join the ones that suit you – or come along to all three!