Marketing Webinar with ATLIVE – The Campaign Blueprint: Creative, Psychology & Channels, 7pm

11 June 2026

A three‑part online masterclass series designed exclusively for ASAO members.

Most show organisers excel at delivering unforgettable events – but marketing often gets squeezed into the final few weeks. This new ATLIVE Marketing Masterclass Series, led by Edward White (Founder), gives members the tools, frameworks and confidence to build year‑round marketing that grows audiences, strengthens brands and boosts ticket sales.

Across three focused sessions, you’ll learn how to build a 12‑month strategy, create compelling campaigns and turn event‑day buzz into next year’s momentum.

Session 2: The Campaign Blueprint

Creative, Psychology & Channels

This session dives into the psychology behind why people buy tickets and how to build creative campaigns that speak directly to your audience.

What we’ll cover

• The psychology of event marketing: FOMO, scarcity, family identity, nostalgia
• Organic content, paid social, and email – how they work together
• Building targeted creative for different audience segments
• The ‘Find the Farmer’ case study – creative thinking from Newbury Show
• Tracking: Meta Pixel, UTMs, and Google Analytics demystified

Key takeaway
A channel strategy, creative framework, and understanding of the psychology behind event ticket sales.

 

📅 Webinar Dates
Thursday 28 May — 7:00pm
Thursday 11 June — 7:00pm
Thursday 25 June — 7:00pm

Each session runs for 60 minutes plus Q&A and is fully online so all members can join live or catch up on the recording.

Each session works independently, so feel free to join the ones that suit you – or come along to all three!